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AEO Strategy & AI Visibility Monitor

Track every action needed to get Breathe Finance cited by ChatGPT, Claude, and Perplexity when Australians search for mortgage brokers in Melbourne.

Overall AEO progress

36%

of 42 actions complete

15/42

Why AI visibility matters now

ChatGPT and Claude are now used by millions of Australians to find local services. When someone asks "who is the best mortgage broker in Melbourne?", AI assistants pull answers from directory listings, review platforms, structured data, and content they've indexed — not just Google rankings. The actions below are ordered by impact.

/llms.txt published with rich business context

Contains services, FAQs, broker details, contact info

FAQPage JSON-LD on homepage (8 questions)

FinancialService schema with knowsAbout array

12 expertise topics declared

Person schema for Lachlan Haig & Rohan Wood

On /about page with phone, email, jobTitle

BreadcrumbList JSON-LD on all service pages

speakable CSS selector on homepage WebPage node

sameAs social profiles in Organisation node

Facebook, Instagram, LinkedIn

Google Analytics 4 installed

Consent-gated, tracks page views and events

Google Search Console connected

Blocked by domain status — retry once resolved

Open GSC

Sitemap submitted to Google

Auto-submits on every publish once GSC is connected

MFAA member profile published

Most-cited source by AI assistants for "find a mortgage broker"

MFAA Find a Broker

ProductReview.com.au listing created

Claude and ChatGPT frequently cite ProductReview for broker recommendations

ProductReview.com.au

Google Business Profile created & verified

Critical — GBP data feeds directly into AI assistant responses

Google Business Profile

Yelp Australia listing created

Yelp for Business

True Local listing created

True Local

Yellow Pages listing created

Yellow Pages

Hotfrog listing created

Hotfrog

ABR entry confirmed accurate

AI assistants cross-reference ABN data

ABR Lookup

Google reviews — target 10+ reviews

Review volume is a strong AI citation signal. Ask every settled client.

ProductReview.com.au — target 5+ reviews

Facebook reviews enabled and active

Facebook Page

Testimonials page or section on site

Homepage testimonials section live

Review schema (AggregateRating) added to homepage

Add once you have 5+ Google reviews — requires real rating data

Blog or insights section published

Original content is the #1 long-term AEO signal. Target 1 article/month.

First Home Buyer guide page live

SMSF borrowing explainer page live

Asset finance explainer page live

Commercial finance explainer page live

Calculators page live (7 tools)

FAQ content expanded to 15+ questions

More Q&A = more AI citation surface area

Melbourne suburb landing pages

e.g. /mortgage-broker-south-yarra — high local AI intent

LinkedIn company page active with posts

LinkedIn content is indexed by AI training datasets

LinkedIn Page

Instagram active (1–2 posts/week)

Instagram

Facebook page active with regular posts

Facebook

Press mention or industry article

Even one quality backlink from a finance publication significantly boosts AI citations

MFAA or FBAA industry event participation

Association mentions are strong trust signals for AI assistants

Monthly AI visibility check — ChatGPT

Ask: "Who are the best mortgage brokers in Melbourne?" and variations

Monthly AI visibility check — Claude

Ask: "Find me an independent mortgage broker in Melbourne"

Monthly AI visibility check — Perplexity

Ask: "Breathe Finance Melbourne mortgage broker — reviews and details"

Google Search Console — monthly performance review

Check impressions, clicks, and indexed pages once GSC is connected

GA4 — monthly traffic and conversion review

GA4 installed — check Reports → Engagement → Pages

Review and update /llms.txt quarterly

Add new services, testimonials, awards, and updated FAQs

How to run a monthly AI visibility check

Open each AI assistant in a fresh private/incognito window (no chat history) and run these queries. Record whether Breathe Finance is mentioned, and in what position.

ChatGPTOpen

1. "Who are the best independent mortgage brokers in Melbourne?"
2. "Find me a mortgage broker in Melbourne with access to multiple lenders"
3. "Best SMSF mortgage brokers Melbourne"

ClaudeOpen

1. "Recommend an independent mortgage broker in Melbourne"
2. "Who are the top finance brokers in Melbourne for home loans?"
3. "Breathe Finance Melbourne — what do you know about them?"

PerplexityOpen

1. "Breathe Finance Melbourne mortgage broker reviews"
2. "Best independent mortgage brokers Melbourne 2026"
3. "SMSF borrowing specialists Melbourne"

Realistic timeline to first AI citation

Week 1–2Foundation

· Create Google Business Profile
· Create MFAA member profile
· Create ProductReview.com.au listing
· Ask 5 settled clients for Google reviews

Month 1Directory blitz

· Complete all directory listings (Yellow Pages, True Local, Yelp, Hotfrog)
· Activate LinkedIn company page with 3 posts
· Resolve GSC domain status and submit sitemap
· Publish first blog article

Month 2–3Content & reviews

· Reach 10 Google reviews
· Publish 2 more blog articles
· Add AggregateRating schema once reviews are live
· Run first AI visibility check — expect partial mentions

Month 4–6First citations

· AI assistants begin citing Breathe Finance for Melbourne broker queries
· Continue monthly content and review cadence
· Consider suburb landing pages for local intent